Case Study

How Viori rose to market leader status with micro-influencer content at scale

Viori
viori ugc

Influencer Posts

Hours Saved on Influencer Marketing

Likes

Comments

Video Views

THE OBJECTIVE

Viori wanted to be the market leader in sustainable shampoo products.

THE PROBLEM

Viori was having trouble securing influencer posts at scale.

Primary Pain Points:

  • Unpredictable post submissions
  • Bottlenecks for content rights
  • Lack of bandwidth
THE Solution

Viori used the Statusphere platform to get repurposable UGC on autopilot.

How We Solved It:

  • Guaranteed influencer posts at scale
  • Built-in content rights for UGC ads
  • Over 1,000 hours saved

THE results

Capturing Customer Attention with 4.8M Video Views

Statusphere got hundreds of micro-influencers posting about Viori. Formats ranged from explainer videos and before-and-afters to washday routines and beyond.

The brand was able to capture the attention it needed thanks to a high volume of authentic content.

That attention translated into results including:

Posts

Video Views

TikTok Shares

Instagram Saves

Viori’s Social SEO Skyrockets, Ranking in TikTok Search

Viori saw an uptick in traffic from TikTok as a result of improved social SEO.

With hundreds of creator posts, Viori cemented rankings for several competitive keywords on TikTok, including “shampoo bar reviews.”

With 40% of young people searching on Instagram & TikTok over Google, this boost aligned with the brand’s goal of becoming a market leader.

viori social seo

900+ Pieces of Rights-Ready Content for UGC Ads

With guaranteed content and pre-secured usage rights, securing influencer posts became mess-free.

Viori can now seamlessly repurpose organic creator posts into:

  • Spark Ads on TikTok
  • Partnership Ads on Instagram
  • Website and product page imagery
  • And more!

Exponentially Increasing Viori’s Partnership Bandwidth

With Statusphere, Viori won back 1,800+ hours to put toward their other marketing initiatives. 

Our platform eliminated Viori’s most time-consuming influencer marketing to-dos including:

  • Recruitment
  • Management & Communication
  • Fulfillment
  • Reporting
  • And more

Taking these to-dos off Viori’s plate gave them the freedom to earn the results they were looking for.

 

influencer management tasks

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