Meta's new ads updates – in time for the holidays 🎁
Are your holiday campaigns still in the planning phase? Pre-planning? 😅
Ready or not, it’s that time of year! 🎅 We can’t believe it either.
This week, we’re covering:
❤️ Our pick for viral TikTok creator of the month
✍️ What a successful influencer pitch actually looks like
📆 In-person marketing events to add to your calendar
🗞 Metas new ad options & other headlines you may have missed
✨ And more!
– Kristen Wiley (CEO of Statusphere)
The LOréal Creator Review That's Turning Heads with 1.4M Views 💇♀️
TikTok creator Martina (@martinilifestyle) racked up 1.4+ million views for her L’Oréal Glycolic Gloss review with only 7,000 followers.
And it took her just 16 seconds to make it happen!
Her video is a simple but stylish before-and-after showing off the product in action. Viewers were hooked watching her hair go from dull to glossy and soft in seconds.
Beauty buyers were eager to learn more about the product, flooding the creator’s comments with questions about how to use the gloss and where to pick it up.
What We Love: ❤️
- The video’s lo-fi, low-edit format. No gimmicks here! Just quick cuts and clear product results. Simple and effective.
- The creator offers an honest review. Note how Martina doesn’t just mindlessly praise the product. She discusses the pros and cons of the gloss in the comments with viewers which is a big way to build trust.
- The video has a results-driven hook. This before-and-after format is a proven way to keep viewers glued to their screens, especially when a video is as bite-sized as this one.
Check out the full video here!
Snack-Sized Social News 🍪
Social news moves fast! Here are a few headlines to keep you in the loop:
- 🎁 Meta launches new ad updates just in time for holiday promos
- 📹 New data alert! 47% of marketers cite social video among their “most important” consumer trends to prioritize in H2 2024
- 🏛 ICYMI: TikTok makes its case in court against banning the platform
- 🎄 Making Reels & checking them twice: Meta’s Reels ads performance tips for the holidays
16 Proven Pitches to Land Your First-Pick Influencers ✍️
Reality check: the best creators’ inboxes and DMs are filled with collab requests.
And if getting ghosted has become the norm for your pitches, don’t panic. 👻
These 16 real influencer pitches are the “in” you need to land collabs with your favorite creators.
Inside, you’ll find:
- 16 real-life examples of pitches that worked (and ones that didn’t) ✉️
- Customizable pitch templates to boost your chances of success 📄
- Proven tactics for getting influencers to notice your brand 👀
- And more! ✨
Meet Us at These In-Person Marketing Events! 👋
Social and Influencer Masterclass | September 24, Chicago 📍
- A must-attend event for Midwest marketers to get fresh influencer strategies
- Expert presentations, roundtable discussions and so much more!
- 👉 Let’s connect: If you’re in Chicago, don’t miss a chance to meet up! Reach out to us to set up a time to chat at the event.
Digital Marketing World Forum | September 26-27, New York 📍
- Two days packed with cutting-edge marketing insights (and the event couldn’t come at a better time).
- From AI to influencers, DMWF covers all things marketing with a list of top-tier guest speakers.
- 👉 Let’s connect: We’d love to chat over coffee or a cocktail. Reach out to us to schedule a meet-up!
ICYMI 📬
Check out these resources from Statusphere that you might have missed:
We’ll be back in two weeks with more news to level up your marketing strategy!