Case Study

How GreenPan Scaled UGC to Boost Paid Social Performance & Ad Efficiency

GreenPan Logo – Premium Cookware Brand Specializing in Healthy Nonstick Solutions
User-Generated Content for GreenPan – Authentic UGC Boosting Paid Social Ad Performance and Engagement

CAMPAIGN GOAL

Boost paid social performance by increasing the volume and variety of UGC.

CHALLENGE

GreenPan needed a more efficient way to recruit creators, scale UGC, and secure content rights—all while testing how creator content impacts their paid social performance.

“We’re seeing a 3-5x ROAS with UGC created through Statusphere’s platform. Our VP, who’s always challenging us to create authentic content that truly resonates with consumers, has been really impressed by the results.”

– Nicole Motto, Influencer & Social Media Marketing Manager, GreenPan

THE results

GreenPan UGC Results – 5X ROAS Boost from Creator Content in Paid Social Campaigns

Pieces of Rights-Ready Content

Total Views

Engagements

Hours Saved

“The UGC ads from Statusphere are rapidly becoming top performers in our increasingly complex marketing funnel. We’re grateful for the quality and time-saving benefits that Statusphere’s technology provides, enabling us to scale content creation more efficiently.”

– Nicole Motto, Influencer & Social Media Marketing Manager, GreenPan

KEY TAKEAWAY

UGC is a proven way to boost social ad performance but acquiring it at scale is a struggle for brands. GreenPan’s success highlights how Statusphere’s platform removes barriers when recruiting creators and sourcing authentic content that moves the needle on paid campaigns.

user generated content for greenpan campaign

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