Case Study

Afia used the Statusphere platform to get authentic creator content on autopilot.

AfiaLogo
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Influencer Posts

Hours Saved on Influencer Marketing

Likes

Comments

Video Views

THE OBJECTIVE

Afia wanted to drive social proof for their authentic Mediterranean foods.

THE PROBLEM

They were having trouble getting creator posts at scale.

Primary Pain Points:

  • Difficulty getting content rights
  • Could not ship frozen products
  • Not enough bandwidth

THE Solution

Afia used the Statusphere platform to get authentic creator content on autopilot.

How We Solved It:

  • Guaranteed, rights-ready posts 

  • Commute-to-store requirement

  • Saved 535 hours with platform automation

THE results

Capturing Customer Attention with 1.1M+ Views on TikTok and Instagram

Using Statusphere’s platform, Afia was able to get 226 guaranteed posts from micro-influencers. Guaranteed content at scale meant Afia was able to increase its reach, social proof and brand awareness.

Posts

Video Views

Avg. Loops per TikTok

Avg. Plays per Reels

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Using In-Store Commutes to Streamline Collabs

Creators were given a gift card to purchase Afia from the frozen food section.

Afia encouraged creators to geo-tag key retail locations and show where products could be found in-store.

Creators published 66 pieces of content specific to Sprouts, Whole Foods and more.

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Increasing Creator ROI with Repurposable Video Content
Afia repurposed creator videos across their brand social accounts to grow their engagement and maximize ROI.

With 226 rights-ready videos and growing, Afia didn’t need to scramble to find content to share across their marketing funnel.

Repurposable Videos

Increasing Creator ROI with Repurposable Video Content
Afia repurposed creator videos across their brand social accounts to grow their engagement and maximize ROI.

With 226 rights-ready videos and growing, Afia didn’t need to scramble to find content to share across their marketing funnel.

Repurposable Videos

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Exponentially Increasing Afia’s Partnership Bandwidth

Using Statusphere, Afia was able to get 535 hours back to put toward its other marketing initiatives.

Our platform eliminated Afia’s most time-consuming influencer marketing to-dos including:

  • Recruitment
  • Management & Communication
  • Reporting
  • And more

Taking these to-dos off Afia’s plate gave them the freedom to earn the results they were looking for.

 

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