Getting ghosted on TikTok Shop? 👻
Halloween is around the corner! We hope your Q4 isn’t too scary so far. 🎃
This week, we’re covering:
❤️ How one TikToker got millions of views with a miracle cleaner
🛍️ What brands can do to level up on TikTok Shop
🗞️ Meta and TikTok’s brand-new social ad features to watch
✨ And more!
– Kristen Wiley (CEO of Statusphere)
How a #CleanTok Review Captivated 2.9M Viewers 🧼
This video is a perfect example of micro-influencer magic! ✨
With just 6,500 followers, creator Jasmine (@jasminelatisha1) earned over 2.9M views with her viral demo of Miss Mouth’s Messy Eater Stain Treater.
After purposely smearing her shirt with a strawberry, the creator sprays the product on the stain and continues rolling as it disappears in real time.
The demo was a hit with viewers captivated by the fast-acting results. And the comments section was flooded with 100s of variations of “I need this” and “I’m sold!”
What We Love: ❤️
- The video is simple and edit-free. Jasmine’s uncut video is as real as it gets. She even notes “I’m not even going to do a time-lapse.” Instead, the product speaks for itself.
- The built-in “before-and-after” hook. The creator grabs viewers’ attention by staining her shirt in the first five seconds. As a result, we want to see the outcome and whether the product delivers. This hook works!
- Authentic personality and engagement. This video feels like a friend sharing a recommendation, not a sales pitch. The creator feels relatable, especially when she says “If you’re clumsy, this is a game-changer.”
Check out the full video here!
Snack-Sized Social News 🍪
Social news moves fast! Here are a few headlines to keep you in the loop:
- 🎁 TikTok rolls out automated ad targeting and in-store sales tracking as brands prepare to ramp up paid campaigns during the holidays.
- 📹 Meta claims that 60% of activity on its apps is video-related as the platform introduces new e-commerce video ads.
TikTok Shop Tips You Can't Miss This Halloween 🎃
Getting ghosted by TikTok Shop affiliates? Have a set up question and can’t get in touch with TikTok support? We’ve got you covered! 👻
Join our Halloween webinar “TikTok Shop Strategies for Sellers: Set Up, Affiliates & Driving Sales” to get expert advice to tackle your biggest TikTok Shop challenges and become a top seller. 🛒🥇
In this fireside chat, Kristen Wiley (Founder & CEO of Statusphere) and Kendall Fargo (President of GrowMojo Marketing) will share their tips for brands wanting to grow sales on TikTok Shop. 🎙
You’ll learn all about:
🎃 Integrating with TikTok Shop seamlessly
🎃 Choosing the best affiliate setup for your brand
🎃 Building awareness with the right products
🎃 What’s next for TikTok Shop & e-commerce
Register below and get ready to transform your TikTok Shop strategy!
ICYMI 📬
Check out these resources from Statusphere that you might have missed:
We’ll be back in two weeks with more news to level up your marketing strategy!