300+ ways to improve influencer targeting 🎯
What a week, right? TikTok is still here (for now)! 🙌 We’re sharing new tools and resources so you can end January with confidence! 💪
This week, we’re covering:
👀 New targeting tools to help you find your brand’s best creators
⚖️ How to overcome legal hurdles when working with influencers
🗞 Tips to adapt your TikTok strategy (and the latest news on the ban)
✨ And more!
– Kristen Wiley (CEO of Statusphere)
Next-Level Creator Targeting Has Arrived! 🎯
Big news: we’ve launched expanded creator targeting in Statusphere’s platform! 🚀
(Beauty, haircare and skincare brands – You’re especially going to love this ❤️)
Here’s what’s new:
💇 Hair attributes. You can now target creators based on treatments and hair extension preferences, on top of thickness, curl type, natural hair type and color.
🌸 Fragrance preferences. Go beyond our 50+ beauty targeting attributes to find creators who love specific fragrance notes (like “floral” or “fresh”).
💅 Nail preferences. We’ve expanded targeting options to include press-on nails, polish, acrylics and more.
With 300+ creator targeting attributes, brands can get ultra-specific and match creators to niche products like never before.
We invite you to read our full story in Social Media Today to see how these new targeting features can level up your influencer marketing campaigns in 2025!
Whats Next for the TikTok Ban? 🤔
We know, we know. You’re probably tired of worrying about the TikTok ban.
This past weekend saw some massive developments, including a brief blackout and a sudden comeback of the app that had us all doing a doubletake.
Here’s a quick summary of what you need to know about the ban:
- No, the TikTok ban saga isn’t over. A new executive order signed Monday has given TikTok an additional 75 days to find a potential US buyer.
- Yes, TikTok campaigns are back online. With the app fully restored in the US, campaigns across Spark Ads and Shop are going strong.
- Brands are still exploring new and alternative platforms. YouTube Shorts and Instagram Reels seem to be the safest bets for brands.
We expect this story to develop week-to-week as the new ban deadline approaches. That said, we’ll keep you covered every step of the way!
Snack-Sized Social News 🍪
Social news moves fast! Here are a few headlines to keep you in the loop:
- Along with YouTube Shorts, Instagram has launched 3-minute videos (Reels) as both platforms look to benefit from TikTok’s troubles. 🤳
- Instagram’s new grid format looks a lot like TikTok’s, doesn’t it? 🐑 🐑
Tug-of-War with Your Legal Team? We’ve Got You! 🫡
Getting leadership and legal to approve your influencer campaigns can feel like hitting a brick wall. 🧱
Getting that all-important green light can take time, especially as teams worry more about brand safety. But those delays can leave your campaigns in limbo.
That’s why we created How to Get Legal Buy-In for Influencer Marketing Campaigns. This quick and comprehensive resource can help you tackle legal objections and speed up your influencer campaign approvals. ⚖️
This guide gives you:
✅ Scripts to address common legal concerns
✅ Guidance on FTC compliance and brand safety standards
✅ Strategies to get your creator campaigns approved faster
Whether you’re working through roadblocks from leadership or questions from your legal department, these talking points and scripts can help! 👇
ICYMI 📬
Check out these resources from Statusphere that you might have missed:
We’ll be back in two weeks with more news to level up your marketing strategy!