TikTok shoppers love a good before-and-after video.

Check out how TikTok creator Julianna (@juliannahoffman4) earned over 720k views, 68.4k Likes and 4.3k Saves showing off the Dyson Airstrait.

The creator takes us through a lightning-fast time-lapse routine to highlight her hair’s transformation from wavy to seriously straight in under 25 seconds.

No voiceovers, no frills. Just a raw routine video with quick cuts and catchy music.

Needless to say, Julianna’s video was a hit. The creators’ comments were flooded with fans who said they were sold on the Airstrait, even despite its price tag!

What We Love: ❤️

• The video is short and sweet. Clocking in at 23 seconds, this video doesn’t waste viewers’ time but still shows off the product brilliantly. Quality, not quantity!
• The before-and-after hook. This style of video is a shining example of what makes TikTok so compelling to consumers. The creator keeps viewers glued to the screen as they want to see her full transformation.
• No words, just results! The creator’s results with the Airstrait speaks for itself. Again, sometimes all viewers need to see is a product in action.

Check out the full video here!

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