TikTok Shares New Insights to Drive CPG Sales 💸
Big news!
Moving forward, you’ll receive the latest influencer marketing and social media news every other Wednesday. 🤩
Same content but in a bite-sized format so you’re always in the loop! 📰
💡 TikTok’s latest advice for CPG brands
🗞️ Major marketing headlines you may have missed
✨ And more!
– Kristen Wiley (CEO of Statusphere)
TikTok Shares New Insights to Drive CPG Sales 💸
Who doesn’t love fresh marketing data?
Lucky for us, TikTok just dropped a new CPG report with awesome insights!
Whether your goal is more TikTok Shop sales, scaling Spark Ads or simply getting reach, there are so many optimization opportunities for CPG brands on TikTok.
Don’t have time to read a 20-page report? 😉 Here are the key pointers: 👇
- Brands with the highest engagement rates post at least 4x per week 📈
- Top TikTok ads are under 30 seconds + follow a 3-part structure: “the hook” (3-5 secs), “the meat” (10-20 secs) and “the closer” (3-5 secs)
- Run Spark/Shopping Ads for 7 days minimum to maximize results 🕑
- Feature 4+ images in your Carousel ads for optimal engagement 📸
Want to dig into the data yourself? Check out the full CPG playbook here!
Snack-Sized Social News 🍪
Social news moves fast! Here are a few headlines to keep you in the loop:
- 🛍️ From scrolling to social shopping: new research notes that 55% of Gen Z consumers make impulse purchases while browsing their feeds.
- 👋 Running ads on IG or Facebook? Say goodbye to detailed targeting exclusions! Meta says future campaigns will perform better without them.
ICYMI 📬
Check out these resources from Statusphere that you might have missed:
We’ll be back next month with more tips to enhance your digital marketing strategy!