Purchase behavior is shifting — fast [New Data]🛍
How consumers discover and decide is changing — fast.
From Instagram’s move into social search to the growing power of peer-driven content, we’re breaking down what matters now (and what’s coming next) 👇
This week, we’re covering:
👀 Instagram’s search revamp: what you need to know
🛍 2025 purchase decision trends: key drivers behind consumer choices
📚 Marketing updates and resources you might have missed
✨ And more!
– Kristen Wiley (CEO of Statusphere)
New Report Drop: What’s Really Driving Consumer Behavior in 2025 🛍
We teamed up with Hearst, AptDeco, Beam, Highlight, and Planet FWD to break down what today’s shoppers actually care about — from resale value to impact-driven loyalty.
💡 Statusphere’s Take: Why C2C Marketing Wins
In our section of the report, we explore how consumer-to-consumer content is giving brands an edge, with some brands reporting 5x higher ROAS when using C2C content.
From paid to organic, C2C content is driving better performance across the board:
🔎 Always-on content that boosts social SEO
🛒 In-store traffic driven by online word-of-mouth
🤳 UGC that outperforms polished ad creative
📌 Other can’t-miss insights from the report:
- AptDeco: Brands with strong brand equity see 3x higher demand and 2x higher LTV from resale program shoppers
- Beam: 70% of customers would pay more for a brand they believe is making an impact
- Highlight: 86% of Gen Z have switched or stopped buying a product due to sustainability concerns
- Planet FWD: Sustainability-focused campaigns show higher ROAS when backed by impact-driven data
Want to see what else made the list — and how your brand can stay ahead of the curve? Download the full Consumer Report. 👇
Snack-Sized Social News 🍪
Social news moves fast! Here are a few headlines to keep you in the loop:
- YouTube Shorts launches new creation tools to compete with TikTok. 🎥
- Social media usage reaches record high among U.S. teens & adults. 📊
- Instagram experiments with locked posts to drive targeted engagement.🔒
Instagram Doubles Down on Social Search 🔎
More consumers are skipping Google and heading straight to apps like TikTok and Instagram to search for products, creators, and content. Now, Instagram’s making moves to keep up.
In a recent podcast, IG head Adam Mosseri shared that the platform is investing heavily in content search — making it easier for users to find Reels, posts, and creators based on what they’re looking for, not just who they follow.
🔎 Here’s what’s coming:
- Better tools for searching content (not just accounts)
- Suggested searches based on comment sections (yep, just like TikTok)
- More visibility for older posts 👀
This shift means more ways for your content to get found — but only if it’s optimized for discovery. We broke down how to do that (and why it matters) in our recent social SEO webinar. 💻
For more on what Instagram is planning, read the full story below.👇
ICYMI 📬
Check out these resources from Statusphere that you might have missed:
We’ll be back in two weeks with more news to level up your marketing strategy!