Content creator, Kelsey Alfred (@kelseyalfred), took on the ultimate lip stain challenge: testing all 16 shades of NYX‘s new Lip I.V. Hydrating Lip Gloss Stains in a single TikTok video. Yes, it took almost 3 minutes but the results? Absolutely worth it!

The creator swatched each shade one by one, showing viewers exactly how they look on her lips. It didn’t take long for this video to go viral. 💄🤳

With 1.7M views, 150K+ likes and 27K saves, her TikTok video is the perfect example of micro-influencer magic. ✨

What We Love: ❤️

• Authenticity that connects. This isn’t a slick, over-produced sales pitch – it’s like a friend sharing their favorite lip products. Viewers flooded the comments, thanking Kelsey for saving them the trip to the store and doing all the swatching work for them.
• Helpful content. Kelsey took the time to show how each of the 16 shades looks on a real person. This kind of educational content helps to guide shopping decisions — especially in an online format where consumers can’t touch or see the product in-person.
• Engagement is key. It’s not just the video itself that’s magical. The creator stays connected with her audience in the comments and keeps them hooked with additional TikTok videos, where she dives deeper into individual shades. Her followers can’t get enough… easy to see why.

Check out the full video here!