Keeping Brand Collabs Organic: Creator DO’s and DON’TS

by | Feb 16, 2024

Hey Upper East Siders content creators, Statusphere here! Ready for your daily dose of creativity content tips? Welcome to the digital playground where the hustle never stops and the blogs are as juicy as your latest upload.

In this blog, we’ll cover the do’s and dont’s for organically fitting a brand collab on your socials. Whether you’re a seasoned content creator or just starting on your journey, remember this: mastering the art of staying organic is essential for a successful brand collab – that is if you want to thrive amongst the elite of Instagram and TikTok.

So grab your favorite bev and take notes. Because in the realm of pixels, posts, and hashtags, you can always count on Statusphere to be your virtual confidante. Here are our do’s and don’ts of being organic while creating sponsored content for your brand collabs.

Do’s ✅

  • Authenticity First:
    • Do: Choose brands that resonate with your personal values and align with your content niche.

      Looks like @caseymtzbeauty is the queen bee of skincare, racking up almost 500k views for RoC Skincare!
    • Do: Showcase genuine enthusiasm for the product to establish a sincere connection with your audience.
  • Create Engaging Content:
    • Do: Post high-quality and visually appealing content that seamlessly integrates the brand into your everyday routine.
    • Do: Use storytelling techniques to weave the brand into your narrative naturally. Prioritize voice-overs or talking directly to the camera to show your personality. This also helps the video feel less like an ad and more like an organic product review.

      Keeping up with @erikahoang_’s rendezvous with Marley’s Monsters certainly makes friends and admirers feel close to this it-girl.
  • Understand Your Audience:
    • Do: Know your audience demographics and preferences. What products do they want or need in their life? Make it your job to show them these.

      Rumor has it @helenbell511 mastered this tip which left the brand wanting more, rating the post 5 stars. Nice one, H!
    • Do: Tailor the collaboration to meet the interests and needs of your followers. Show and speak to the problem the product solves.
  • Disclose Collaborations Transparently:
    • Do: Clearly disclose brand partnerships (preferably at the beginning of a video) to maintain trust with your audience.
    • Do: Educate your audience about the product’s benefits and relevance to your content.
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Spotted: @ircalove turning heads with content for Viori Beauty.

Don’ts 🚫

  • Overload with Collaborations:
    • Don’t: Accept every collaboration that comes your way if it decreases the quality of your other content.
    • Don’t: Overwhelm your audience with too many sponsored posts; maintain a balance between organic content and sponsored content.
  • Forget to Research the Brand
    • Don’t: Partner with a brand without researching its reputation, values, and previous collaborations.
    • Don’t: Skip understanding the brand’s target audience, what makes them unique against the rest, and their product’s main benefits.
  • Rush the Integration:
    • Don’t: Force the brand into your content without thoughtfully incorporating the product into your lifestyle.
    • Don’t: Rush through the collaboration; take the time to create content that seamlessly fits into your overall narrative.

As the curtain falls on another dramatic chapter in the lives of elite content creators we wrap up this blog, one thing is certain – leveling up for brand collabs is far from over. So fasten your seatbelts, because the rollercoaster ride of Our do’s and dont’s, content tips and tricks, and the inside scoop of what brands are looking for is only just beginning.

If you’re looking for more content tips and interested in putting those to the test with brand collabs, apply to join the Statusphere network here! You know you love us. XOXO, Statusphere. 💋