The ideal TikTok video length ⏳
Hi there,
👀 Why TikTok is pushing for longer videos
❤️ Our pick for viral TikTok creator of the month
🗞️ Major marketing headlines you may have missed
✨ And more!
– Kristen Wiley (CEO of Statusphere)
Is It Just Us or Are TikToks Getting Longer? 🤔
Bite-sized, binge-worthy videos are TikTok’s trademark.
But a new report signals that the app is pushing for longer-form content.
TikTok is apparently telling top creators to start making videos more than a minute long. This push comes from new data and trends according to the app:
“. . . Users are now spending half their time on the app watching content that’s longer than a minute. Creators who post videos longer than a minute have 5x the growth rate in followers of those who post only short videos.”
These stats speak for themselves. TikTok has teased long-form videos before but historically, viewers haven’t been into it. Not anymore!
What does this mean, though? A few quick takeaways to consider: 👇
- There’s massive potential ad revenue on the table for TikTok. Granted they can crack the code of long-form content. Right now, the app can’t run mid-roll ads on 30-second videos.
- Bite-sized video is still what TikTok does best. That said, we are seeing a rise in longer-form Spark Ads. When in doubt, test different video lengths to see what works best for your brand.
- No matter how long your content is, hooks are still make-or-break. Most TikTok engagements happen within the first few seconds of a video. Immediate entertainment value is key to grabbing viewers’ attention.
Check out the full article here!
TikTok Can't Get Enough of These Viral Sweaters ❄️
Going viral once is great. But multiple times? Hey, even better!
Old Navy has hit the TikTok jackpot with their new matching couples sweaters.
Check out this post from TikToker @kaysvrgs that earned a whopping 2.7 million views and 340,000+ likes. The short (but sweet!) clip of Kay and her boyfriend showing off their fits had commenters raving:
- Driving my car at full speed into an Old Navy now 💞💞💞
- They’re sold out 😔
- I just ran to Old Navy and bought these
- I bought them and a coordinating one for our dog, I am easily influenced lol
What we love:
- The video proves the impact creators have on in-store purchases. Commenters noted that the sweaters sold out at some locations after going viral. This highlights how digital awareness translates into retail traffic.
- The video proves the power of UGC. Shoppers turn to social media to see what products look like on real people. This video does the job seamlessly!
- These sweaters actually went viral more than once. Multiple posts mean multiple touchpoints to nudge someone toward a purchase.
Watch the full video here. 👈
Photo Credit: @kaysvrgs
Snack-Sized Social News 🍪
Social news moves fast! Here are a few headlines to keep you in the loop:
- 📆 Instagram’s “My Week” teases new Stories that stay live for 7 days.
- 🎨 TikTok expands further into entertainment with “Artist” accounts.
- 💬 Meta is ending cross-messaging between Facebook and Instagram.
- 💰 Good news! Digital ad revenue is rebounding faster than expected.
- 📈 TikTok’s new “What’s Next?” report digs into top trends going into 2024.
Fact: 92% of TikTokers have bought (or plan to buy) items seen on the app.
Retail brands are scrambling to align digital awareness and in-store sales.
And that’s exactly where influencer activations can bridge the gap to boost both.
Our latest e-book is packed with tips to grow your word-of-mouth, increase sell-through and delight retail partners with influencer activations at scale.
Download to learn:
- The playbook of actual brands seeing results with retail activations
- Tried-and-true tactics for earning in-store content at scale
- Why influencers are integral to retail launch success
- And more! 👇
ICYMI 📬
Check out these resources from Statusphere that you might have missed:
We’ll be back next month with more tips to enhance your digital marketing strategy!
Best,