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December Newsletter

Hi there,

December already? That’s (almost) a wrap on Q4! 🎁

In this month’s newsletter, we’re covering:

👀 Why TikTok is pushing for longer videos

❤️ Our pick for viral TikTok creator of the month

🗞️ Major marketing headlines you may have missed 

✨ And more! 

– Kristen Wiley (CEO of Statusphere)

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Is It Just Us or Are TikToks Getting Longer? 🤔

Bite-sized, binge-worthy videos are TikTok’s trademark.

But a new report signals that the app is pushing for longer-form content.

TikTok is apparently telling top creators to start making videos more than a minute long. This push comes from new data and trends according to the app:

. . . Users are now spending half their time on the app watching content that’s longer than a minute. Creators who post videos longer than a minute have 5x the growth rate in followers of those who post only short videos.”

These stats speak for themselves. TikTok has teased long-form videos before but historically, viewers haven’t been into it. Not anymore!

What does this mean, though? A few quick takeaways to consider: 👇

  • There’s massive potential ad revenue on the table for TikTok. Granted they can crack the code of long-form content. Right now, the app can’t run mid-roll ads on 30-second videos.
  • Bite-sized video is still what TikTok does best. That said, we are seeing a rise in longer-form Spark Ads. When in doubt, test different video lengths to see what works best for your brand.
  • No matter how long your content is, hooks are still make-or-break. Most TikTok engagements happen within the first few seconds of a video. Immediate entertainment value is key to grabbing viewers’ attention.

Check out the full article here!



TikTok Can't Get Enough of These Viral Sweaters ❄️

Going viral once is great. But multiple times? Hey, even better!

Old Navy has hit the TikTok jackpot with their new matching couples sweaters.

Check out this post from TikToker @kaysvrgs that earned a whopping 2.7 million views and 340,000+ likes. The short (but sweet!) clip of Kay and her boyfriend showing off their fits had commenters raving:

  •  Driving my car at full speed into an Old Navy now 💞💞💞
  • They’re sold out 😔
  • I just ran to Old Navy and bought these
  • I bought them and a coordinating one for our dog, I am easily influenced lol


What we love: 
  • The video proves the impact creators have on in-store purchases. Commenters noted that the sweaters sold out at some locations after going viral. This highlights how digital awareness translates into retail traffic.
  • The video proves the power of UGC. Shoppers turn to social media to see what products look like on real people. This video does the job seamlessly!
  • These sweaters actually went viral more than once. Multiple posts mean multiple touchpoints to nudge someone toward a purchase.

Watch the full video here. 👈

Photo Credit: @kaysvrgs

Social news

Snack-Sized Social News 🍪

Social news moves fast! Here are a few headlines to keep you in the loop: 
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Fact: 92% of TikTokers have bought (or plan to buy) items seen on the app.

Retail brands are scrambling to align digital awareness and in-store sales.

And that’s exactly where influencer activations can bridge the gap to boost both.

Our latest e-book is packed with tips to grow your word-of-mouth, increase sell-through and delight retail partners with influencer activations at scale.


Download to learn:
  • The playbook of actual brands seeing results with retail activations
  • Tried-and-true tactics for earning in-store content at scale
  • Why influencers are integral to retail launch success
  • And more! 👇

    We’ll be back next month with more tips to enhance your digital marketing strategy!