Micro-influencer Marketing


How to Start Influencer Marketing

I have talked to quite a few business owners recently that told me their goal for this year is to start influencer marketing, but they aren't sure where to begin. Because of this, I decided to put together a high-level post on how to start...


What are Micro-Influencers: The New Wave of Social Marketing

When most people think about influencer marketing, they think about a brand partnering with a celebrity that has 100,000 - 1 million followers. What they don't realize is that there is a huge group of other social media influencers out there, called micro-influencers or "power-middle" influencers,...