Instagram Influencer Marketing

social-media-demographics

What are the Demographics of Each Social Network?

  Social media marketing has revolutionized the world of marketing. The detailed targeting options available make it possible for brands to identify potential customers using both demographics and psychographics, including hobbies and interests.   The key to using social media to market your brand is understanding social network...

influencer-marketing-for-restaurants

Benefits of Influencer Marketing for Restaurants

Restaurants were made for people to share good food, company, and memories. What a better way to highlight these aspects than with social media. I mean social media was practically made for restaurant marketing. Half of instagram is people taking photos of their food and...

instagram-influencer-marketing

How to Start Instagram Influencer Marketing

When it comes to social media marketing, instagram can be one of the most difficult networks to gain traction. With that said, it can also be one of the most rewarding once you start building your audience and leveraging the right influencers. Unfortunately, this can...

how-to-start-influencer-marketing

How to Start Influencer Marketing

I have talked to quite a few business owners recently that told me their goal for this year is to start influencer marketing, but they aren't sure where to begin. Because of this, I decided to put together a high-level post on how to start...

top-down-photo-tips

How to Take Awesome Top-Down Product Photos

Top-down photos are all the rage on social media. It gives you many ways to showcase your brand in a creative manner, but without the right tools it can be a challenge. Today we are going to talk about some tips and tools to help you...

micro-influencers

What are Micro-Influencers: The New Wave of Social Marketing

When most people think about influencer marketing, they think about a brand partnering with a celebrity that has 100,000 - 1 million followers. What they don't realize is that there is a huge group of other social media influencers out there, called micro-influencers or "power-middle" influencers,...

User-generated-content-campaign

How to Start a User Generated Content Campaign

User generated content is the holy grail in this new era of digital/social media advertising. Whether you have a product or a service you can benefit from user generated content. Today I'm going to give you a quick run-down on how to run a basic...