Influencer Outreach Tips

influencer-marketing-mistakes

Top 5 Influencer Marketing Mistakes

  Influencer marketing is all the rage – and with good reason. Many brands have discovered that a single mention from a popular celebrity or influencer can make their sales skyrocket.   However, influencer marketing is not as simple as it might seem. In fact, we see people...

product-sampling-campaign

How to Run a Successful Product Sampling Campaign

  Product sampling campaigns are not new. In fact, they are as old as commerce itself. However, they have been more common in some industries than in others. But as marketing evolves, so is the process of sampling.   The food and cosmetic industries have made an art...

how-to-start-influencer-marketing

How to Start Influencer Marketing

I have talked to quite a few business owners recently that told me their goal for this year is to start influencer marketing, but they aren't sure where to begin. Because of this, I decided to put together a high-level post on how to start...

find-instagram-influencers

How to find Instagram Influencers

As you know, Instagram is one of the best platforms for up-and-coming social influencers. It's visual nature makes it a great place for people to showcase all the beautiful moments of their life. Because of this, Instagram has provided a platform for thousands of people...

what-is-user-generated-content

How to Get More User Generated Content for Your Brand

  Marketing has changed tremendously over the past few years. We made it through the shift from yellow pages to digital marketing, but what's next? While it may feel like you have just started to master digital marketing an entire new form of marketing has risen thanks to...

email-influencers

Why influencers don’t answer your emails

  1. Your email is canned and they know it. Taking a shortcut and blasting emails out to tons of influencers is not the way to go. They know what they are worth and they don't have time for your canned emails. Take time and do a little...