Influencer Marketing

How to Structure a Brand Ambassador Program

  Having a successful brand ambassador program can make or break your efforts to get the word out about your brand. Utilizing social media influencers to increase traffic to your business, as well as to increase profit, can be done easily with little supervision over your...

affiliate-programs-ambassador-programs

Affiliate Programs vs. Ambassador Programs: The Basics

  Since the take-off of social media marketing, affiliate and ambassador programs have been receiving more publicity. But since there can be some overlap with these two marketing processes it can be a little confusing. Let’s break down some of the pros and cons of each...

social-media-demographics

What are the Demographics of Each Social Network?

  Social media marketing has revolutionized the world of marketing. The detailed targeting options available make it possible for brands to identify potential customers using both demographics and psychographics, including hobbies and interests.   The key to using social media to market your brand is understanding social network...

influencer-marketing-mistakes

Top 5 Influencer Marketing Mistakes

  Influencer marketing is all the rage – and with good reason. Many brands have discovered that a single mention from a popular celebrity or influencer can make their sales skyrocket.   However, influencer marketing is not as simple as it might seem. In fact, we see people...

product-sampling-campaign

How to Run a Successful Product Sampling Campaign

  Product sampling campaigns are not new. In fact, they are as old as commerce itself. However, they have been more common in some industries than in others. But as marketing evolves, so is the process of sampling.   The food and cosmetic industries have made an art...

brand-ambassador-programs

4 Types of Brand Ambassador programs

Brand ambassador programs are becoming increasingly popular in organizations that target millennials and younger consumers. A brand ambassador is a person hired by a company to raise awareness for the company, promote its products or services, and represent it in a positive light. A brand...

influencer-marketing-for-restaurants

Benefits of Influencer Marketing for Restaurants

Restaurants were made for people to share good food, company, and memories. What a better way to highlight these aspects than with social media. I mean social media was practically made for restaurant marketing. Half of instagram is people taking photos of their food and...