August 2017

in-home-ecommerce-sampling

5 Benefits of In-Home eCommerce Sampling

  Even with all the digital marketing tools out there, product sampling is still one of the most effective ways to get people using your product. If you know you have a good product, there is no replacement for allowing people to taste (or smell, or...

affiliate-programs-ambassador-programs

Affiliate Programs vs. Ambassador Programs: The Basics

  Since the take-off of social media marketing, affiliate and ambassador programs have been receiving more publicity. But since there can be some overlap with these two marketing processes it can be a little confusing. Let’s break down some of the pros and cons of each...

social-media-demographics

What are the Demographics of Each Social Network?

  Social media marketing has revolutionized the world of marketing. The detailed targeting options available make it possible for brands to identify potential customers using both demographics and psychographics, including hobbies and interests.   The key to using social media to market your brand is understanding social network...