October 2016

micro-influencers

What are Micro-Influencers: The New Wave of Social Marketing

When most people think about influencer marketing, they think about a brand partnering with a celebrity that has 100,000 - 1 million followers. What they don't realize is that there is a huge group of other social media influencers out there, called micro-influencers or "power-middle" influencers,...